2 days ago - proactiveinvestors.co.uk

Multinational advertising giant WPP PLC (LSE:WPP)'s second-quarter results are due on 7 August, with analysts pinning hopes on signs of recovery following a dour 12 months. Advertising spend has been a net loser amid the global inflation cycle, but with cost pressures coming down and interest rates soon to follow, WPP could soon be seeing green shoots.

4 days ago - zacks.com

The Zacks Advertising and Marketing industry is expected to gradually reach the pre-pandemic healthy levels with increased service activities. OMC, WPP and HHS are likely to ride on the digital marketing surge and client-centric strategies.

4 days ago - proactiveinvestors.co.uk

Talk of a bid for WPP PLC (LSE:WPP) PR business makes sense, according to analysts at Citi, and might persuade management given the value it could generate. Bloomberg and FT both reported that KKR had made a bid for control of FGS Global, the PR arm.

2 weeks ago - businesswire.com

CANNES, France--(BUSINESS WIRE)--The Cannes Lions International Festival of Creativity today named WPP (NYSE: WPP) as Creative Company of the Year for 2024, with Ogilvy taking home Creative Network of the Year. WPP agencies collected a total of 160 Lions, including a Titanium, 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze Lions, with winners representing 41 different countries. The Coca-Cola Company, whose global marketing partner is WPP Open X, was named Creative Brand of the Year for the fir.

2 weeks ago - prnewswire.com

WPP Open for B2B is powered by IBM's watsonx AI and data platform to solve complex B2B marketing challenges  IBM  is the first user of the platform to accelerate its AI-driven marketing and communications transformation WPP and IBM will collaborate with LinkedIn to better understand buying groups  CANNES, France , June 19, 2024 /PRNewswire/ -- WPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.  WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.

2 weeks ago - zacks.com

WPP (WPP) is technically in oversold territory now, so the heavy selling pressure might have exhausted. This along with strong agreement among Wall Street analysts in raising earnings estimates could lead to a trend reversal for the stock.

3 weeks ago - businesswire.com

AUSTIN, Texas--(BUSINESS WIRE)--KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group (CMI), the global healthcare media strategy agency and part of WPP (NYSE: WPP), today announced a groundbreaking new video attention partnership. CMI's portfolio of major pharmaceutical clients can now access KERV's market-leading, next-generation online video, display, and connected TV (CTV) advertising technology, along with KERV's proprietary Active Attention Index.

1 month ago - businesswire.com

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today announces that it has integrated Anthropic's state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS). The integration of Claude, including Opus, Sonnet and Haiku, brings powerful AI performance, intelligence and speed to enhance the capabilities of WPP's 114,000-strong marketing talent across it.

2 months ago - businesswire.com

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today reported its 2024 First Quarter Trading Update. Key figures First Quarter £ million ‘+/(-) % reported1 ‘+/(-) % LFL2 Revenue 3,412 (1.4) 2.1 Revenue less pass-through costs 2,687 (5.0) (1.6) Q1 revenue -1.4%; LFL revenue +2.1% Q1 LFL revenue less pass-through costs -1.6% (Q1 2023: +2.9%) with growth in the UK and Western Continental Europe offset by declines in North America and Asia Pacific, which saw strong growth in India offset by a.

2 months ago - proactiveinvestors.co.uk

WPP PLC (LSE:WPP) shares fell after its first-quarter revenue fell more than expected, led by reduced ad spending at technology companies in the US and a sharp fall in China.  Revenue less pass-through costs came to £2.69 billion in the first three months of the year, a like-for-like decline of 1.6% on a year ago and worse than the City analyst consensus of 1.5%.

2 months ago - proactiveinvestors.co.uk

WPP PLC (LSE:WPP) shares fell after its first-quarter revenue fell more than expected, led by reduced ad spending at technology companies in the US and a sharp fall in China.  Revenue less pass-through costs came to £2.69 billion in the first three months of the year, a like-for-like decline of 1.6% on a year ago and worse than the City analyst consensus of 1.5%.

2 months ago - wsj.com

WPP backed its full-year revenue guidance after its first-quarter results were hurt by weaker spending by technology clients and project delays.

2 months ago - reuters.com

British ad group WPP reported a 1.6% drop in organic growth in the first quarter, lagging its major rivals, after it was hit by loss of business from a healthcare client and reduced spending by technology companies.

2 months ago - proactiveinvestors.co.uk

It's a “groundbreaking new collaboration” according to WPP PLC (LSE:WPP), but news that the advertising giant has employed Google's Gemini large-language artificial intelligence model to produce advertisements for its blue-chip client is sure to divide opinion. Announcing the collaboration at today's Google Cloud Next ‘24 event in Las Vegas, WPP said Gemini 1.5 Pro will be integrated into its AI-powered WPP Open marketing system.

3 months ago - seekingalpha.com

WPP continues to reorganize its business with the launch of VML after merging VMLY&R and Wunderman Thompson. The company aims to improve its business performance with targets for revenue growth, operating profit margin, and operating cash flow conversion. WPP's dividend remains below pre-pandemic levels, but the attractive yield and potential for dividend growth make the shares appealing.

3 months ago - proactiveinvestors.co.uk

This week's big strategic update from Unilever PLC (LSE:ULVR) appears to raise risks for advertising agencies that it uses, said UBS, reiterating its 'sell' rating on WPP PLC's (LSE:WPP).  Alongside scooping out its ice cream division, Unilever's announcement of an acceleration of its growth action plan also includes the launch of a €800 million productivity program, with various cost savings.

4 months ago - proactiveinvestors.co.uk

Shares in WPP PLC (LSE:WPP) fell 3% as full-year results came in largely in line with expectations, though lower technology spending in the final quarter in the US acted as a drag.  Net new business was 24% lower year-on-year and reported pre-tax profit fell 70% to $346 million due to accelerated amortisation of previously indefinite life brands and impairment of leases related to a property review.

4 months ago - businesswire.com

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) today reported its 2023 Preliminary Results. Key figures £m 2023 +/(-) % reported1 +/(-) % LFL2 2022 Revenue 14,845 2.9 3.2 14,429 Revenue less pass-through costs 11,860 0.5 0.9 11,799           Reported:         Operating profit 531 (60.9)   1,358 Profit before tax 346 (70.1)   1,160 Diluted EPS (p) 10.1* (83.5)   61.2 Dividends per share (p) 39.4 –   39.4           Headline3:         Operating profit 1,750 0.5   1,742 Operating profit margin.

4 months ago - wsj.com

WPP's full-year core profit slightly missed expectations and the advertising group guided for like-for-like revenue growth in 2024 of 0% to 1%, adding that it was confident of delivering accelerated and increasingly profitable growth over the medium term.

4 months ago - proactiveinvestors.com

WPP PLC (LSE:WPP) will publish results for 2023 on Thursday 22 February with its shares mounting a gentle rally after sinking to almost a three-year low in the autumn.  Helping this, the company said last month that the outturn for last year would meet headline guidance, meaning investor attention at the results will be on recent trends, new business momentum and expectations on media spend in 2024.

5 months ago - businesswire.com

NEW YORK & LONDON--(BUSINESS WIRE)--WPP (NYSE: WPP) is today announcing the next phase of its strategy to capture the opportunities offered by AI, maximise the potential of creative transformation and deliver faster growth, higher margins and improved cash generation. Four strategic pillars support these goals: 1. Lead through AI, data and technology Capitalise on WPP's lead in artificial intelligence built on: the acquisition of Satalia in 2021; organic investment in AI, client technology and.

5 months ago - proactiveinvestors.com

WPP PLC (LSE:WPP) shares were up 5.4% in early trade after the advertising giant upgraded medium-term financial targets and announced a significant investment in artificial intelligence technology. WPP revealed plans to invest £250 million this year in AI, a strategic move expected to revolutionize the advertising sector.

5 months ago - reuters.com

British advertising group WPP said its revenue less pass-through costs grew 0.9% last year, and it expects at best a similar result in 2024, with a small increase in its operating profit margin of 20 to 40 basis points.

5 months ago - zacks.com

The Zacks Advertising and Marketing industry is expected to gradually reach the pre-pandemic healthy levels with an increase in service activities. PUBGY, OMC and WPP are likely to ride on the digital marketing surge and client-centric strategies.